Shoptiques; e-Commerce for Independent Fashion Boutiques

Tonight we are attending a fashion show hosted by a relatively new fashion tech company Shoptiques; a company we should add, that is sort of shaking up the way fantastic little boutiques around the country (and our guess is perhaps eventually the world) are doing business online.

Shoptiques, e-commerce for Independent Boutiques

Officially launched this past March, after a few months in BETA, the site and it’s concept has already received a nice little write up in Inc. Magazine.  The concept is pretty great, honing in on the struggles that most small scale fashion boutiques face and attempting to make them easier; high quality photography, lack of technical and digital savvy, and the need to increase reach to a broader audience (beyond their locals) in order to remain in business.

Like any e-commerce platform for independent designers, who tend to have the same struggles, this is the first time that someone has focused on the actual retail outlets, which of course trickles down nicely to the designers themselves whose work is carried in the boutiques. 

The concept is smart and the growth potential is pretty exciting.  Boutiques that are interested in being considered for the site can sign up here.

We’re looking forward to attending the #BoutiqueChic Fashion Show tonight and will be sure to share the experience with you in all our usual ways.

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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