A Better Way to Create a Business Plan

Here’s the thing about business plans– they’re misleading.

There’s too much pressure around creating the perfect fashion business plan when someone wants to launch an independent brand. It causes a lot of people to stop cold in their tracks. I mean honestly, why is anyone wasting their time writing an executive summary?

I’ve watched people spend months and months “working on their business plan” and it makes me so sad because I know that they are getting lost in the planning rather than gaining momentum with the doing.

Now, I’m not saying you don’t need a plan.

I’m actually saying that you need multiple plans.

Stick with me, I’ll explain.

Rather than sitting down and trying to create an old-school business plan that spends way too much time explaining things in so much detail (but is ultimately useless because everything changes anyway) I want you to think about each area of your business and create a small, succinct plan that actually helps you launch. 

Stop with the executive summaries, 5-year financial projections, and detailed post-launch marketing campaigns.

And start making real decisions like how you’re going to make your collection, ways you’re going to attract people other than your mom to buy your stuff when you launch, and how you’re going to collect the money you need to make this business happen.

Zoom in on the important parts of the plan and say goodbye to the time-wasting stuff.

I talk through the planning stage of launching an independent brand in my free class How to Launch Your Fashion Business Without Having Any Prior Experience. <– Register if you haven’t attended yet. I’ll teach you where to focus your time and what you can skip.

It’s a much more productive way to spend an hour. I promise.

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses.A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love.More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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