Fashion Business Owner Musings: Don’t Focus on Probability

spacerI’m pretty pragmatic. I often use phrases like “What are the chances that . . .” and “How likely is it that . . .” And I believe, with my whole heart, that this is a characteristic that holds me back.

I read a sentence today that said too many people focus on probability when it comes to having dreams and setting goals.

I am without a doubt one of them.  And I’m telling you this so that if you share this tendency you might recognize it in yourself and do something to change it.

I have been working on changing it in myself. Because I want to set massive goals and I want to attempt to reach them from a place of possibility, and I think you do too.

It’s most likely a pretty natural reaction to immediately think about how probable a goal is when you’re thinking about going after it. You need to be sensible, right? You have responsibilities to think about.

Well, let’s pretend that you don’t. Let’s pretend that the goal you’re setting for yourself (whether that’s launching a fashion business, hiring your first employee, or reaching revenue levels that allow you to quit your day job) is totally doable.

Because, honestly, it is.

Don’t think about the fact that you know nothing about starting a business or about the fashion industry.

Don’t think about the fact that you can barely pay yourself, so how could you find the money to hire an employee.

Don’t think about the fact that you have debt and bills and a family to support, and your business has not yet made $1000, so that day job isn’t going anywhere anytime soon.

Don’t focus on the probability of a goal when you’re setting it. Instead, focus on the possibility.

And then think about what you need to do to reach it.

Only after you’ve worked up the audacity to set a goal that others (and you too) might think isn’t very likely to happen, should you think about the details.

That’s when you begin to lay out where you are now and what you need to do to get you where you want to be.

But just don’t start there.

Don’t start by immediately talking yourself out of the probability of a dream and goal.

Because if you spend all your time and energy thinking about the reasons that it won’t work, why it will never happen, or even how long it’s going to take to reach it, you’ll give up. I promise you.

Don’t give up.

Don’t focus on probability, focus on possibility.

The journey will be much more exciting that way.

Lots of love and encouragement,

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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