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Fashion Marketing

How Working with Guest Bloggers Can Benefit Emerging Fashion Brands

Guest Blogger Benefits

Creating content is a beast. You heard right. A beast. It can take hours to plan, write, edit, and schedule accordingly. And truthfully most brands have a hard time doing it all themselves.

Some brands need to source out, curate, and/or co-create content in order to supplement the content they create themselves. One way to do this is working with guest bloggers. They can be a real asset as you create your content strategy and calendar

Let’s discuss some of the benefits to your brand and to the guest bloggers who choose to contribute…

Benefits to Your Brand:

  • You have more content resources
  • You have more time to focus on the content your brand is creating
  • You have a new viewpoint that you may not have considered before
  • You begin to create a content arsenal
  • Depending on your content strategy, fans of your brand may be more likely to trust and see value when a third party is writing about it
  • You gain a new audience through the guest blogger’s social amplification
  • You become a trusted resource for content and in turn, your fashion line

Benefits to the Blogger:

  • Growth of your expertise through reputable sources
  • Growth of your personal brand
  • Growth of your audience through cross-promotion
  • Extra money to continue building your personal brand/ business

Things to Consider:

  • An editorial calendar can become more complex with multiple contributors
  • Deadlines must be met, and buffer time should be considered for delays in submissions, editing, and finalizing drafts
  • The workflow process needs to be streamlined with the people involved
  • Editor relationship with bloggers takes time to build trust
  • Payments should be considered and discussed upfront

Questions on how to get started or optimize your guest blogging further? Reach out in the comments below.

How to Grow Your Fashion Business, Your Way
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Digital Marketing Strategist by day, blogger by night. I try to inspire people to be the best version of themselves. My loves include photography, sushi, wine, helping animals, live music, and exploring the city. #radiatedaily

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