Stylecaster’s State of Style Summit Recap, Sort Of.

StyleCasterStyleCaster’s State of Style Summit was this past week.  It’s meant to be a “counterpoint narrative to the style industry’s current conversation“. Well, we’re not 100% convinced that that’s what it was, but still there were some solid insights and a few really good pieces of advice.

So, rather than addressing each panel individually, here is a list of some of the more interesting observations and better advice that was dished during the day long event.

  • Nothing works without emotional connect. You need to move people to shop your brand. – Mary Alice Stephenson (Style and Beauty Expert)
  • You must have personality plus in everything you post on social media. – Mary Alice Stephenson
  • Nike, Adidas, and Burberry are the top 3 brands on social media. –Mary Alice Stephenson
  • You must tell a story that is greater than what your brand stands for. -Kimberly Henderson (Dove Hair)
  • Social media can and should be used to perform market research as much as connecting with your customer. Learn their wants, needs, fears, and problems.
  • Because of the “Times Square Affect“, people are bombarded with information.  It’s imperative to find your story and tell it well.- Brandon Holley (Lucky Magazine)
  • Always lead with user experience.  Nothing matters if the users are frustrated with their experience with your brand.- Brandon Holley
  • Never forget the human element when it comes to your digital content.
  • Remember to consider the 360° approach; website, social platforms, TV, radio, print.
  • Fashion is changing but there are still rules about how the business is conducted. You have understand them and then jockey the rules with the social media. – Uri Minkoff (CEO Rebecca Minkoff)
  • Don’t ever stop studying or learning because then you stop evolving. Evolution is key. – Uri Minkoff
  • Collaboration can work but it’s important to consider the timing.  – Uri Minkoff
  • Diffusion collections can also work but first think about your brand’s life cycle. – Uri Minkoff
  • Branded content is crucial.  You cannot just have the product, you must have content to accompany it. – Uri Minkoff
  • Only 12% of purchases actually happen online. – Jon Steinberg (BuzzFeed)

So what do you think of some of these points? We found the last statistic interesting.

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!