Friday Business Tip: Offering Value is Not Enough

offering value is not enough

If no one has any idea that you business exists, or if no cares about what you have to offer, it doesn’t matter one bit how much value your product brings to your customer’s life.  Marketing is required by all businesses to survive. Just offering value is not enough.

The cardinal marketing sin is being ignored- Dan Kennedy, Marketing Expert

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Image via Enthuan

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!