Friday Business Tip: Be More Interesting Than Your Competitors


be more interesting than your competitors

Getting the attention of your potential customers is not easy.

You are competing with everything else in their world; not just your business competitors (though it’s imperative that you be more interesting than your competitors) but also a person’s everyday schedule of responsibilities, obligations, and entertainment.

As a marketer (and that’s one part of what you are), your job is to get the attention of your prospective customer. You have to figure out a way to get past their ability to block you out.

The thing to remember though is that you want the attention of the right people. Yes, having your product placed in Teen Vogue would be so cool… assuming your customer read Teen Vogue. Doing a trunk show at a highly trafficked boutique would be amazing…assuming they serve the same market.

So, step one: figure out where you would like to target your attention-grabbing strategy

Step two: find creative ways to cut through the clutter of information by making them feel that your message was created specifically for them


Image via Sailing “Footprints: Real to Reel” (Ronn ashore)

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!