Friday Fashion Business Tip: Pick Which Rules To Break

fashion business

We’re not big fans of rules. At least when it comes to the path we take in our work. We believe that you can and should create your own path when building a fashion business.

With that said, we understand there are certain rules (let’s call them guidelines) that will help to make the process easier. Things like financial health and strong marketing are general “rules”, I mean guidelines, that help to make sure you’re moving forward.

But all these “fashion rules” about what constitutes success in business, what a fashion business really is, and how a brand should build that business are all rules that we just can’t get behind.

So this week’s tip is to remember that you can and do have the power to pick which rules to break. You’re the boss, and you should be creating the business that makes you happy, not the business that others tell you you should be creating.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!