Friday Fashion Business Tip: Write Down Your Vision

fashion business

For the longest time we didn’t have a vision statement. Not that we didn’t have a vision for what StartUp FASHION would be, it’s just that we never got around to actually writing it down.

One day I decided to sit own and write (on the urging of my team) and I’m so glad I did. I wrote the statement as if it were a journal entry two years down the road. I talked about our successes, goals, team members, revenue, environment, and day to day operations. It was great. It really helped me to visualize what I want for this business and it made it so much easier for my team to understand where we are headed.

If you don’t have a vision statement written down, take an hour to write one. Think about what you want and then record it in a way that others will be able to read — meaning, no random bits of ideas scribbled on a napkin. It doesn’t have to be in story form, like mine. It can be in bullet points or more corporate speak— whatever makes sense for you and your brand. Then, don’t forget to share it with your team so you’re all on the same page!

If you liked this fashion business tip and think others would find it helpful please share it!

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses.A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love.More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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