Friday Fashion Business Tip: Look for Patterns in Your Business

fashion business

As our businesses grow and we are faced with making decisions on direction and product offering, a mistake a lot of us make is to try to please everyone. That’s a problem. We’re never going to please everyone. So stop trying.

Instead, zero in on your core customers and look at how and what they value in your business. Look for patterns in behavior — purchasing patterns, word of mouth marketing patterns, reviews patterns, lack of interest patterns, and then build your new ideas and business direction around what you learn.

By paying attention to the patterns you see in your business and from your target market, you’re able to steer your business in a direction that is both on-brand and focused on your core customer.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!