Friday Fashion Business Tip: Know What You Do

fashion business tip

If I asked you want you do, what would you say?

  • I’m a fashion designer
  • I work in the fashion industry
  • I launched a fashion label

The responses above are probably true. But man are they boring. Stop answering the “what do you do?” question with literal, uninspiring statements.

Here’s an example…

What do I do?

I could say:

  • I founded a digital community and resource for independent fashion designers around the world.

Or I could say one of the following:

  • I help independent designers build businesses that make them happy.
  • I support and guide designers who want to take a different path in the fashion industry.
  • I encourage designers to build businesses around the lives they want, rather than build a life around the business they think they are supposed to have.

Which approach would make you more interested in talking to me? Yeah, thought so.

Go on, work on getting better at communicating what it is that you actually do.

If you liked this fashion business tip and think others would find it helpful please share it!



Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

1 Comment
  1. sola Babatunde

    I love this , I actually used to feel awkward just saying am a fashion designer but with this I have developed a great way to answer the Question .
    Here is what I do , I train develop and support young people who want to become celebrated fashion entrepreneurs of international repute .

    What do you think?

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