Friday Fashion Business Tip: Carefully Construct your Brand

fashion business

I think the word “brand” gets thrown around a lot. It seems that many people think that by simply creating a company and a logo, they’ve got a fashion brand.

I’m sure you don’t fell that why, right?  You’re probably saying, “No way, I know that a lot more goes into creating a brand!”  But do you, really? I ask because because a lot of us have made this mistake in the past.

If you’re thinking that things like: “We’re luxury. We’re for the modern woman.  We’re a no bullshit, sarcastic menswear label with a hipster vibe.”, as enough, you’re not quite there yet.

When you carefully construct a brand, you go much deeper than logos, fonts, colors, and one sentence descriptions. When you carefully construct a brand you think about values, beliefs, outlooks on life, turns of phrase, tone, community, customer values, brand promise, team management, sensory descriptions, and so much more.

A brand takes time to develop and get comfortable in its skin.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!