Friday Fashion Business Tip: Find Time to Create Great Content

Fashion Business Tip

Are you actually allotting time in your schedule to create content? I know, I know– you’re busy. The thing is, what I hear more than anything else from emerging and independent designers is how they have very small budgets and can’t execute big fat fancy marketing plans.

Well guess what you guys? Creating content is a form of marketing. {And one of the best forms, at that}

Can you think of anything more important than marketing your business? Design, production, operations– these are things your business needs but none of it matters if you’re not marketing and ultimately selling what you do.

So when designers say they don’t have time to write blog posts, take great photos, record short video clips {or make any other kind of content that connects with your potential customers} I don’t buy it.


—  then pay attention to how it’s impacting your business and your brand. No excuses.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!