Fashion Business Owner Musings: You’re Not Running the Show

There’s this thing called life. And it tends to go its way, regardless of whether or not you’re on board with its decisions.

I’m not a believer in fate or destiny or that everything happens for a reason. But I am a believer that you can’t control everything in your life, no matter how hard you try. And believe me, I’ve tried.

When you’re running a fashion business, there are simply times when you are not running the show.

Impact from outside forces, decisions, and other people will always mold certain outcomes.

From technical hiccups and production disasters to health and family issues, I don’t think there’s a business person alive who hasn’t felt at one point or another that everything was crumbling around them. All their hard work, all their money, all their chances, were gone.

And I’m not going to say that you can’t let yourself feel that way. For a minute. Cry, throw things, scream, whatever. Have your moment.

But make it that, a moment.

Then make a decision to keep going.

Because the true test of your ability to succeed at your goals is how you react when it looks as though they’ll never come true.

Will you fold up into yourself and let the feeling of defeat define you and your business? Or will you take a deep breath, a break, and then make a plan?

All too often I see how circumstance and things that are out of our control cause people to give up. The problem with that is if we all give up every time we’re impacted by forces bigger than ourselves, then no one would doing anything, ever. Because this kind of thing happens to everyone at some point. And the sooner we realize that, the easier it will be to get back up.

Running a fashion business is a never-ending cycle of dodging disaster and celebrating wins. Back and forth, give and take, push and pull. It’s not a smooth ride. You know that. I know you do. So try to remember it the next time you feel completely out of control of the situation. You will figure out what to do next. You will find the silver lining. You will make it work.

Just keep trying.

Lots of love and encouragement,

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

  1. Mary

    Thanks Marissa Fortson for this piece of love and encouragement. It’s so timely for me at this stage of my life in my fashion business.

    • Casey Cline

      Thank you for reading, Mary- glad you found this one encouraging!

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