Fashion Business Owner Musings: Our Need for Answers

spacerWe are always looking for answers.

As business owners, this is natural. We crave definitive steps and exact tasks. Which feels right . . . after all, if we have the answers, we’re less likely to make mistakes, right? Sure, that’s true.

But the issue is that there isn’t always an answer available.

I know that you don’t want to hear that, but it’s the truth.

There simply isn’t always an answer for how or when or why to do something in your fashion business.

There is no exact roadmap for business growth, therefore not every question has an answer that will work exactly as it did in the past or for someone else.

There is a blueprint you can follow, sure. We teach that in our membership

But that blueprint is malleable so that it makes sense for each brand owner’s specific business and goals.

This is not an easy concept for many of us to accept.

But the truth is, there’s nothing we can do about it. And the sooner that we stop waiting around for the answer, the sooner we can get on with making progress.

What’s that thing that you’re stuck on in your fashion business right now?

Not sure which fabric supplier is better to work with? Not sure if that video will result in sales? Not sure what to say in your emails that get people to open them? Not sure which social media scheduling tool is the best?

Maybe you’ve asked some people, gotten a few varying responses. Maybe you’ve researched, spent time on Google digging around.

But you’re finding yourself in the place where you still don’t know “for sure” what you should do.

And this is where the problem starts. This right here is the point at which so many people just don’t move forward because they are so concerned about knowing the answer.

Don’t be one of those people.

Decide to stop waiting for answers. Instead, accept that a definitive answer is not going to magically materialize, trust your gut, and just try something.

If it doesn’t work, so what? At least you made a move. You’ve learned something instead of spending more time going in circles waiting and hoping to find an answer that is most likely not available. And then you can move forward with new knowledge.

Lots of love and encouragement,

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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