Fashion Business Owner Musings: Becoming Better at Accepting the Mystery

startup fashion business owner musings

I love to plan things. Like, really plan. I love to believe that I know how things are going to turn out. I say things to myself like: “We’ll grow this much in the next six months.” or “These are the 3 ways we’re going to make money.” Things that while, yes, are viable, are not etched in stone. They can’t be, there are too many variables. But still, sometimes I act like they are permanent and definite simply because I will them to be.

It’s the vision, you know?

You’ve got this plan and you don’t really love it when things don’t go according to it.

I think it’s really hard for a lot of us to accept that there is a large element of mystery to having and growing a business. Not necessarily the mystery of the how but the mystery of the outcome.

Last week I wrote about how to know when it’s time to move on. When something isn’t quite working the way you thought it would, there’s a need to reflect and decide on your course of action. But this week, it’s all accepting the mystery. Because no matter how much we plan and plan and plan, we never really know.

You know?

As business owners with more than likely small-ish budgets as well as livelihoods riding on risk, it can be difficult for us to accept the mystery. Phrases like “I can’t afford for this not to work.” are a regular part of our vocabulary.

But what if we changed that?

The best thing about not knowing exactly what’s going to happen is exactly that– the excitement of possibility! When we allow ourselves to be open to all that could happen when we set out on a path, rather than making sure that everything we planned does happen exactly as we want it to, we’re giving ourselves the opportunity to discover something new.

A new idea, a new direction, new people…

It’s easy to look at the mystery that lies ahead as a bad thing, something that keeps you from seeing clearly, something that keeps you from reaching your pre-defined goals. But it doesn’t have to be that way.

Instead, we can use the mystery to our benefit. We can slow down, open up, and allow the outside to come in.

And when we do this, something magical happens. We start to appreciate all the little things, the things that often gets pushed out of view as we focus on the bigger picture and the overall outcome.

You know, the whole journey.

Because, honestly, isn’t that the best part? Don’t we all want to spend more time enjoying what every day has to offer?

I hope so. Because it goes by really quickly and when we’re too focused on the future, we completely miss the present.

So I challenge you to not just accept the mystery, but to embrace it.

It’s be fun. Promise.

All my love and encouragement,

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses.A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love.More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

  1. Avatar

    Wonderful as always. I loved the part “We can slow down, open up, and allow the outside to come in.” With a small business, there always seems to be the struggle between fixating on your own goals and keeping on that course, or letting the opinions of others and outside feedback alter that course (which isn’t always a bad thing). It’s a tough one! Maybe the key is to operate your business and go ahead with your course, but without blinders on 🙂


    • Nicole Giordano
      Nicole Giordano

      Hey Vanessa! I always love reading your comments. They’re so thoughtful. I totally agree- removing the blinders is really important. 🙂

      Hope you’re well!

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