Friday Business Tip: Determine Your Hook

determine your hook

If you want people to care about what you’re doing, you have to be able to grab attention quickly. The way to do that?

You need to determine your hook.

Your hook is a sentence, tagline, or short phrase that clearly conveys the benefit  you offer; in other words, why someone would buy your product over another brand’s product.

It’s important to quickly get across the value you bring to the consumer/ why they should care. Try writing down a list of words  that convey your brand’s benefit and then play around with connecting them in different ways until you come up with a strong hook. This take time, don’t rush it. But definitely do it.

If you liked this tip and think others would find it helpful please share it!


Image via Thomas Leuthard

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!