Friday Business Tip: Constantly Observe

friday business tip

When it comes to running your business, it is really easy to do things like bunker down in your studio, spend all your time emailing buyers, and use your emails as a your task list.

The problem with this process, is that you’re not making it a priority to be aware of what you’re customers are saying and doing. In order to grow, your business to constantly observe what your current and potential customers are doing and saying to one another.

You need to understand their frustrations, hardships, desires, and dreams if you ever hope to be able to sell to them.

So use platforms like Twitter and Instagram to follow discussions, pay attention to not only what people say but what they do, the faces they make, and the length of time they spend looking at something when you’re at a trunk show or other events.

Observing your industry and your customers should be a constant exercise.

If you liked this tip and think others would find it helpful please share it!


Image via Kris Krug

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!