Friday Fashion Business Tip: Customer Perception is Reality

customer perception is reality

When it comes to the reality of your business, the only thing that really matters is what your customers think. This concept is true on two levels:

First: It’s easy to think we have a great business, an amazing product, something special. But if you’re customers don’t think so, then the business won’t work. You have to get your customers to understand why the business that you have to offer will change their lives for the better. Get out of your own head, and find a way into theirs.

Second: You may be a one person show, but you don’t have to come across that way if you don’t want to. If you’re building a business where your branding does no focus on the handmade, one of kind , “it’s-just-me” approach, and you want to come across as a “we”, you can do that. It’s OK if you’re not yet as fancy pants as you would like customers to think you are.

Remember, customer perception is reality. 

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Image via LBY|IMAGE

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!