Fashion Fabrics Spotlight

Digital Textile Design Enhances the Art of Fashion

Are You Wearing a Watercolor

Today, while visiting the fabric developer of a New York fashion line, I saw a Wall Street Journal article blown up on the Wall.  “Are You Wearing a Watercolor?” was the glaring question and I had to know the answer.   First, I was really excited to see WSJ discussing a trend in textile technology and second, I was really curious to read what they had to say about it.  I mean, was this just going to be some write up on the innovation of fashion design or were they delving into the technology behind the dress?  Well, I was pleasantly surprised.

The article was focused on the rise of Digital Printing in the fashion world.  While it acknowledged some of the disadvantages, mainly it praised the technique as the next best thing when it comes to advancements in textile design. It discussed the difference between screen printing and digital printing as well as touched upon the idea of panel printing, a print running from selvedge to selvedge without repeating. (This happens to be my favorite way to print fabric. It’s a work of art, really.)  Anyway, the article was really refreshing.  It often  gives me goosebumps when I see the word “textile” or “fabric”  in print.  Don’t judge, I’m serious.  It’s just so exciting to see others appreciate something in which you spend the majority of your time completely immersed.  But don’t take my word for it, read it for yourself and do share your thoughts!

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Nicole is the founder of StartUp FASHION, an online community and support system for independent designers around the world. She’s a traveler, a weaver, and a foodie. A deep love for the craft of fashion pared with an adamant belief that success is defined by the individual, led her to found StartUp FASHION were she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!