OK, we have all said it and we have all thought it. Our business hustle. We’re “hustling” in our business. And what this usually means is that we’re going full force forward; we’re jumping and moving and we’re non-stop.
To a lot of us this seems great. It seems like we’re doing what we’re supposed to do. Building a business means that you can’t be stationary. If we are, then we’re being lazy or we’re not serious about our goals or our businesses.
I used to think like this. Sometimes I still do. When I see someone hustling- always popping up at the next event, always posting all kinds of exciting things all over social media, always involved and active- I feel as though I’m not doing my part. I’m not doing everything I possibly can to make my business a success.
But lately I’ve started to re-think the hustle. Not that I don’t believe in the need for us as business owners to work hard. Of course I do. But as I get older and my life priorities change, I’ve started to think about hustle in a different way.
To me, business hustle doesn’t have to mean non-stop motion. It doesn’t have to mean the total draining of energy, the complete lack of sleep, or the constant socializing that it once did.
Instead, I’ve started to think of hustling more as progress. And progress comes in a lot of different forms. Progress appears when you learn a new skill, read a book, meet new people, or come up with fresh ideas.
Progress also comes in the form of recuperation, rest, rejuvenation, clearing your mind, changing direction, appreciating life, acknowledging the passing of time, remembering what’s most important in life, and making decisions that ultimately make you happy.
I mean, honestly, we can all only do so much. And when we continue to pressure ourselves into believing that if we’re not completing exhausted, if we are not neglecting our families, if we’re not jumping from one thing to the next without any time to recharge, then we’re not hustling well, I think we’re headed backwards.
It’s tempting to zero in on this version of hustle, the more traditional one that’s often referenced by business moguls like Gary Vaynerchuk, where you’re talking fast and moving faster; your wheeling and dealing and moving and shaking.
But if your happiness lies in a more quiet existence, if you prefer the company of intimate groups and enlightening books, you don’t have to feel as though you’re not hustling. You can create your own form of hustling where you measure your success based on truth. You know if you’re moving forward or not. You know if you’re actually building your business or if you’re making excuses and not progressing.
Decide on your own definition of hustling and use that as your measuring stick for growth.
All my love and encouragement,