Friday Business Tip: Make Your Customer a Hero

Customer a hero

Create a product that is the missing piece to making your customer a hero.

Don’t focus your marketing efforts on how awesome your product is. Focus your efforts on how awesome your customer is now that they have it.

How can your product increase the cool factor of your customer? Talk about that.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!