Getting the Color Just Right

PantoneColor.  It sets a mood.  It is often the backbone of fashion and interior collections.  But how do you keep on top of the trends? How do you ensure that you are creating a collection right now that will be relevant in the market place six months down the road?  Who decides this information and makes it available to designers at those critical moments of the creative process?  Pantone, of course.  I know we’ve all heard of Pantone.  We remember the color books that we used in college and continue to reference now when we’re trying to match that just perfect shade of lilac or turquoise.  But how much time have you actually spent on their website?  I hadn’t spent much of any until recently.  I received an email about a webinar they are offering on Home  and Interior Color Forecasting and quickly found myself happily stumbling from page to page, soaking in the beautiful color displays, the impressive use of new media and social networking,  and all the many services and resources they have to offer.   Such as, did you know they offer custom dye- to-match services of cotton fabric?  They can do anything from 10 to 150 yards.  I had no idea.   Then there’s the swatch color card, the trend report, color forecasting, the books, the iPhone app for instant access to the online color library, and even a list of well chosen articles of interest.  Pantone has really made itself an informative, important,  and undeniably relevant resource for every design based  individual and business.  Go ahead, spend some time on there.  You won’t be disappointed.  I promise.  Oh!  Don’t forget to download your free Fall 2010 color report.  I’m loving it!

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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