Friday Fashion Business Tip: Get Good at Bootstrapping

fashion business tip

Designers are often asking me about ways to fund their fashion business. While funding is option for some, it’s not a realistic option for all. This is where bootstrapping comes into play.

Bootstrapping is building and running your business without outside funding. 

The truth is, getting access to other people’s money is not the only way to build a successful fashion business. Instead, focus on the seed money that you have yourself. Then make a creative plan on how and where to use that money to build your business. By using only your personal cash and the revenue that the business brings in, plus your own creativity, you can build a really successful business and keep 100 percent control over that business.

Yes, it will take longer than if you go out and seek funding, but that’s the trade off for control.

Get good at planning ahead, being scrappy, and using the money you make to grow the business.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!