Are you actually allotting time in your schedule to create content? I know, I know– you’re busy. The thing is, what I hear more than anything else from emerging and independent designers is how they have very small budgets and can’t execute big fat fancy marketing plans.
Well guess what you guys? Creating content is a form of marketing. {And one of the best forms, at that}
Can you think of anything more important than marketing your business? Design, production, operations– these are things your business needs but none of it matters if you’re not marketing and ultimately selling what you do.
So when designers say they don’t have time to write blog posts, take great photos, record short video clips {or make any other kind of content that connects with your potential customers} I don’t buy it.
— then pay attention to how it’s impacting your business and your brand. No excuses.