Friday Fashion Business Tip: Business is Built on Needs and Wants

fashion business tip

If there weren’t people out there with specific needs and wants, businesses wouldn’t exist.

So many designers I speak with have created businesses based on their own needs and wants. This is not wrong. The problem is that they stop there. What actually needs to happen is that you, as a business owner, need to identify your wants (in life and work) and your needs (as a consumer yourself) and match those up to the people who will be buying your products.

Ask yourself…

What kind of business and product can I create that will both satisfy my own needs and wants as well as the needs and wants of the customer?

When you do this, you’ll be able to plan and build something that is not only profitable but also something based on your own values and beliefs. A winning combination, for sure.

If you liked this fashion business tip and think others would find it helpful please share it!

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

1 Comment
  1. jason

    This is an awesome site. i love the topics and the effort in the articles.

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