Fashion Business Owner Musings: What are you saying to yourself?

Dear Designers,

Does any of this sound familiar?

I don’t have enough time in the day.

I’m busy.

There’s so much on my plate.

I can’t do all of this.

I’m not good at prioritizing.

I’m a perfectionist.

What are you saying to yourself? How are you programming your mind to be supportive and helpful rather than challenging and negative?

I think too often this kind of thing is thought of as woo-woo. Like “mindset” is a luxury for those with time to spare.

But it’s not.

The way we speak to ourselves is incredibly important and ties tightly to our ability to make progress and actually be productive.

And remember, productivity isn’t simply the idea of doing stuff- it’s the concrete result of producing.

So when we sit and tell ourselves how crazy busy we are but at the same time feel like we’re making no real progress, it’s because we’re not producing.

We’re not getting our minds set and putting our heads into it and doing the things that matter.

Instead, we’re getting caught up in the “every little thing” mode, telling ourselves that we can’t keep up.

Of course you can’t keep up- you’re focused too much on the stuff that doesn’t lead to progress. And the reason you’re sitting down to your computer and focusing on that is because you’re telling yourself that you have so much to do, that you’re behind and need to work on catching up.

When what you should really be saying to yourself is: I am going to sit down and complete X.

When you say this to yourself, you’re able to focus, you have a deadline, and you have a concrete end result.

You’re producing. 

And when thoughts of “so much to do” come creeping back in, do everything in your power to get rid of them.

Talk to yourself, out loud! Say “I’ve got this.” Say “I’m determined to get this finished.” Say “This is doable and I don’t need to be perfect.”

When you do this, you are so much more productive.

So, what are you saying to yourself? And how is what you’re saying impacting your ability to make progress as a fashion business owner?

Lots of love and encouragement,

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!