Fashion Business Owner Musings: Done is Better Than Perfect

spacerWhen it comes to running your fashion business, you’ve likely heard the productivity quip: Done is better than perfect.

We usually hear this and think, I know, I know . . .

But rarely do we listen to this piece of advice.


Because when it comes to the business you’re building, you want things to be exactly as you have been imagining them to be.

The “perfect” womany fashion brand owners are after what seems like an absolutely legitimate goal. You don’t want anything to be sub-par. You have a vision for your fashion business and want it created exactly as it exists in your head.

So what often happens is you wind up delaying things because, while you understand in theory that getting these things done is a better outcome than holding off until they’re just right, many people don’t usually act on that.

Instead, you tell yourself things are not quite ready yet and you’ll just hold off until “fill in the blank” is just right.

But what if instead you listened to the advice about done being better than perfect?

What if you said to yourself, “Stop waiting for this to be just right. It’s been on your task list for too long. Just do it already.”

Recently I took my own advice and accomplished the following in two days:

  • Recorded 3 new reels
  • Wrote the scripts for 4 new podcast episodes
  • Wrote a 1000-word blog post in addition to my usual weekly musing
  • Outlined and updated our group coaching program for the next cohort of students

Yeah…hair toss.

I got a lot done, yes. But there’s something else. Did you notice something about that list?

These are all important, big picture projects that move the business forward, not busy work that doesn’t have a direct impact on our growth.

When you listen to the quip that done is better than perfect, you have space and time to work on the most important projects in your fashion business. The ones that are directly connected to your ability to grow.

By stopping yourself from wanting things to be “just right,” you can move forward with important projects, feel the positive impact on your business, and then start to feel better about things not being “perfect”.

And that’s really powerful for the growth of your business.

So I want to go through this exercise: Where are you using this excuse and holding up the growth in your own fashion business?

Do you recognize the “perfectionist procrastination” in your own work?

What’s not getting done because you think it’s not good enough yet?

Identify the important areas of your business that you’re not growing and remind yourself that…

Done is better than perfect. 

But this time, listen. And take action.

Lots of love and encouragement,

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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