Fashion Business Advice

Fashion Business Owner Musings: That Crappy Feeling of Losing Focus


Around this same time each year, I start to lose focus. It’s been two months of “it’s a new year, let’s do this thing!”, and I suddenly feel like…”Wait, what thing? What are my goals again? Are things progressing as I hoped? Am I on top of everything?”, etc., etc., etc.

I’ve always been someone who is susceptible to shiny object syndrome. I’m never short on ideas and I often find myself trying to get the next idea going before I’ve completed the current one. The problem with this is that I’m often left feeling crazed, confused, and unfocused. I really don’t like that feeling.

This year is also a challenge because I’m traveling right now, and traveling always leaves me a little unfocused. Between wanting to explore the place I’m in and being inspired by everything around me, my brain is on overdrive.

So today I decided to do something about it.

I always travel with a notebook and now I’m going to make good use of it.

Rather than letting myself get completely overwhelmed and unfocused, I’m doing daily brain dumps to help me sift through the noise. But I’m taking it a step further and creating little categories to organize everything into.

Category A- Improvements to our offering

Category B- New offerings for our Community

Category C- Not so important things that need to get done but can wait

Category D- Things I want to read/research/further explore

Category E- Things I’ve started that need to be completed

While I understand that this idea is not all that profound, I can’t believe how much it’s helped me get re-focused.  We’re all working so hard; we’re experiencing the ups and downs of entrepreneurship every single day and that is so very trying.

It’s easy to feel like all momentum and direction are lost. It’s easy to get discouraged because we don’t feel like we did on January 2nd- pumped and ready to conquer the world.

Personally, I don’t think there’s much we can do to prevent the loss of focus. I’ve tried. I believe it’s a natural part of being a business owner, entrepreneur, and creative.

But I do think that we can get better at accepting the loss of focus and create a plan for ourselves to get back on track. Embrace a bit of chaos but take some steps to turn that chaos into productivity.

Lots of love and encouragement,

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Nicole is the founder of StartUp FASHION, an online community and support system for independent designers around the world. She’s a traveler, a weaver, and a foodie. A deep love for the craft of fashion pared with an adamant belief that success is defined by the individual, led her to found StartUp FASHION were she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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