We hear a lot about burnout when it comes to high-powered executives, venture-funded startups, and other large-scale, money-making enterprises. But what we don’t hear about as much is burnout as a small fashion business owner who’s most likely working a “day job” as they try to get their 5 piece capsule collection from an idea in their head to a product in their hand.
But guess what? Burnout is just as much of a problem for the latter as it is for the former.
Yes, independent fashion brand owners can and do experience burnout. No matter what kind of business you’re building, you are allowed to need a break.
You know how some days you have no motivation at all?
You know how sometimes the thought of working on your business makes you feel dread?
You know how every now and then you can become cynical and feel like there’s no point?
You know how at times recognizing and celebrating your accomplishments seems impossible?
That’s burnout.
And rather than “pushing through it,” you need to address it.
Because if left un-addressed, your fashion business won’t make it in the long run.
You simply won’t want to do it anymore. You’ll give up because all the excitement and drive will have disappeared.
There’s no shame in burnout.
It’s almost inevitable if you’ve been working on something for a while and giving it your all, especially when it’s so closely connected to you personally.
When the lines blur between work and personal time, and you feel like you’re always working, burnout can creep in quickly.
I’ve been there.
Though I will admit that until recently, I rarely identified it as burnout. I told myself I was just “unproductive.” But that’s different. Unproductive is when you spent your whole day putting out fires instead of getting things done that actually get you closer to your bigger goals. Or when you feel fine but somehow got sucked into scrolling through TikTok for too long.
Burnout is wondering why you even do this anymore.
Burnout is feeling like you want to stop pursuing your goals and dreams.
For me, when I find myself in this feeling of complete and total lack of motivation, questioning if this work is actually helping people, wondering why I don’t feel excited or pumped like I have in the past, I now realize that I need a break.
I need to pull back a bit before I can get back on track.
Here are some things that I do when burnout hits, hopefully they will help you too:
Take a day or two off. I know that’s hard, but I think it’s really important. Give yourself a chance to miss it. Give yourself a chance to let your mind get back to the creative ideas and exciting possibilities rather than be bogged down with the day-to-day tasks.
Move around. This was never a motivator for me in the past. I’m not one of those people who gets really excited to exercise. But then I found barre and that changed. Whatever your chosen exercise, movement is so helpful for addressing burnout.
Tell someone. Just talking to someone about how you’re feeling can have a major impact. It can be such a release and allow you to feel much freer.
This topic was important for me to write about.
I think that small fashion business owners and those just starting out are sometimes left feeling as though they don’t have the same issues as “successful” people. Like they’re not allowed to feel a certain way or do a certain thing because they’re not “real” business owners yet.
That’s wrong. And I want to make sure you know that.
If you need a break, take it.
Lots of love and encouragement,
