Friday Business Tip: Discover What People Really Want

discover what people want

It’s really easy to think we know what our customers want.  But what we think they want is often not what they actually want.  So be sure to spend time doing your research, ask them questions, and listen to them. The only want to discover what people really want is to listen to what they’re saying.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!