![Friday Business Tip: Always Have a Call to Action 1 call to action](https://startupfashion.com/wp-content/uploads/2014/02/call-to-action.jpg)
Whenever you’re creating anything that is meant to get a customer’s attention (or an editor’s or a buyer’s), always make sure it has a call to action. Just attracting attention won’t do you any good if you can make the “sale”. Make sure you give the person who is looking a single, clear, succinct next step.
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Image via zilverbat.