Friday Fashion Business Tip: Less is More

Fashion Business Tip

You know how when you meet someone and they ask you what you do, and you try to get across everything you possibly can about your business in one breath so that they’re not left to wonder about the details of your brand?  Well, that’s not actually the best way to go about about things, because it usually just makes the person feel overwhelmed and maybe even a little confused.

When it comes to communicating your business, less is more. 

Commonly referred to as the “elevator pitch”, which to me sounds more corporate than I’d ever like to come across, having a sentence or two that can communicate your core business mission, while simultaneously making it relevant to the person you’re speaking to, is pretty much a must.

Example: When someone asks me what I do, I say- “I work to help independent fashion designers make a living doing what they love.”  With that sentence I have just:

  • Conveyed a core value and belief about my business
  • Given enough information that the receiver understands what I do but still has questions (which is a good thing, because that’s how conversation gets started)
  • Demonstrated value for the receiver. (A designer would be intrigued if want help to grow their business, a industry professional would be intrigued if their business also focuses on that)

The other cool thing about that is that by focusing on our “why” is that it naturally attracts others with the same mission or values.

Think about why you do what you do and use that as the basis for your answer to the inevitable question “So, what do you do?”.

If you liked this fashion business tip and think others would find it helpful please share it!

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses.A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love.More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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