Fashion Business Owner Musings: Keep Making it Better

Dear Designers,

Business is an ongoing process.

Nothing is the way you want it to be in the beginning. Nothing is perfect. And that’s OK. It is part of our job as business owners to keep making it better.

Listen, I know that impatiently striving for “completion” is something we all do sometimes. We think there’s this magical point to reach at which we will  have figured it all out and things will just run smoothly.

The secret is, there is no such point.

With growth comes change.

And with change comes maintenance.

I think one of the most liberating realizations we can come upon is that our businesses will always be a work in progress. 

Even when you’re making a million. Even when you’ve got a team of ten.

When we flip the switch from the feeling of “When I finally get to X, all will be well” to the feeling of “This will always be a work in progress”, we are able to calm down and enjoy it.

There’s an ease that sets over us when we realize that there’s no sweet spot where you’re finally “done”.

These grand goals we set for ourselves are stepping stones, just as much as these smaller everyday goals that we set.

And this is great thing!

It’s great to know that there’s so much more to accomplish. It’s great to realize that your life’s work has the ability to grow and evolve with you. And it’s great to feel that you will always have this “baby” to nurture and guide.

Your real goal is simply to keep making it better.

So remember this when you’re feeling behind or impatient or as if you’ve just got to get to…(fill in your own personal blank)

Lots of love and encouragement,

updated signature


Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!