15 Fashion Business and Success Lessons Learned from Diane Von Furstenberg

Fashion Business lessons

Last week I attended another Amex OPEN #CEOBootcamp, and spent the day with a few hundred women doing great things. The keynote speaker for event was Dian Von Furstenberg (DVF as we all know her). Here are the lessons she shared.

DVF Business Lessons

Fireside Chat with Diane Von Furstenberg

  1. Winning ideas are not a necessity. She didn’t have a winning idea, she simply knew that she wanted to be financially independent and in charge of her life.
  2. Circumstance often brings about your path. Fashion was not her longtime dream. She was a business student. Fashion just happened to be her door.
  3. Focus on what will be your door. Once you know, do everything in your power to push that door open.
  4. Confidence is everything. Inner confidence, about yourself and about your business, will lead to more success than almost anything else. Diane admitted to a days where she has no confidence at all. It’s about finding discipline.
  5. Success can be fleeting. Once you find it, it’s often hard to stay there. You have to believe in your truth and stay on brand.
  6. The relationship you have with yourself is the most important.
  7. Ideas- you never really know the good ones. Good ideas can be poorly executed, partnerships can be wrong, etc. Just because it didn’t work the first time, doesn’t mean it was a bad idea.
  8. Loyal customers- it’s important to stay close to the young generation.
  9. Be hard on yourself; don’t be delusional.
  10. Listen to what people have to say but follow your heart.
  11. Your product needs to make sense and it needs to be different.
  12. Think about the person you want to be, because if you think about it, you will be it.
  13. There’s a lot of emotion in the fashion business. Both internally and customer-facing. Play to that emotion when necessary.
  14. Start with the heart.
  15. Clarity and confidence are very linked together.
Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses.A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love.More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

Get On Our List

Subscribe to get resources, guidance, and encouragement for building your business, your way.