Fashion Marketing + PR
6 Successful Fashion Social Media Campaigns to Inspire You

…ll over the world. In fact, at the time of this writing, there are nearly 200,000 posts that use that hashtag! What’s really great is how Aerie is able to tie in this message into so much of their social media marketing. It’s flexible enough that they can use the hashtag in different ways. This leaves room for variety in their storytelling. Midland #midlandgalsforchange Midland’s Spring campaign was the perfect combination of quality content, infl…

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Fashion Trade Shows
Source Fabrics from 10 Domestic Fabric Mills at Texworld USA

…immediate shipment for apparel, uniforms, and caps. They offer fabrics in 100% cotton, blends, synthetics and denim. Design Knits Design Knits is a “knit-to-order” mill based in Los Angeles specializing in the development and production of high quality, sheer to heavy weight knits for the designer and contemporary markets. Some of the products they will be showcasing include: Cashmere, cotton, linen, silk, wool, rayon and Lenzing Modal® blends Pro…

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Fashion Trade Shows
WWD MAGIC Label Love: Zodiac USA

…this, how could one not be intrigued? Zodiac USA has deep roots in the rock-n-roll culture of the 70’s. It was then that two tannery owners pieced together scraps of mismatched leather to create a whole new vibe in footwear. Worn by hippies, rock stars and socialites alike, Zodiac USA embodied the cool, free-spirit attitude of the times. With a nod to its past, Zodiac USA is perfectly at home in the street, city and country styles of today. Eclect…

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Fashion Business Advice
BreakThrough DESIGNER Label: Marais USA

…been working together since their meeting at Parsons School of Design, in 2004. When Chen and Boyd learned that they shared an obvious obsession for shoes, and also spent the majority of their days waiting on tables, rushing around the city and going from class to class, it became excitingly apparent that a footwear label was the only way to go. And in 2008 they ventured off on their journey together as designers and co-founders of Brooklyn, New Y…

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Fashion Trade Shows
Source Fabrics and Grow Your Fashion Business at Texworld USA

…t books are you reading, what workshops are you participating in? Texworld complements all their sourcing opportunities with free seminars that will truly help you understand all kinds of things about a fashion business. I highly recommend you take advantage of this. Learn about trends. Whether you believe that trends have an impact on your designs or not, the thing is, if you want to make sales, then they do. Trends in fabric, trends in color, tr…

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Fashion Fabric Sourcing
Made in the USA: American Grownβ€’Spunβ€’Milled

…ina-based textile company NearSea Naturals boasts a product range that is 100 percent organic. Recently, they have taken their business a step further and launched American Grown•Spun•Milled, a name that perfectly describes their products. As per standard for all NearSea Naturals fabrics, the textiles from GrownSpunMilled are organic. But this standard is now being taken further. According to their website, all of their fabrics meet this strict cr…

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Fashion Marketing + PR
6 Amazing Fashion Brand Blogs to Learn From

…des a short description of exactly what to expect, including advice, behind-the-scenes peeks, and latest trends. This blog also does a great job of breaking down its content by Anthropologie’s key product lines: Home, Style, and Beauty, with an additional category called Community that features local events and company activities. Another valuable lesson to learn from Anthropologie’s blog is how clearly their blog posts are titled. Each one is sho…

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Collaboration + Partnership

…image type=”none” src=”https://startupfashion.com/wp-content/uploads/2018/10/companies.png” alt=”TexWorld Apparelsourcing, DG Expo, Squarespace, Factory45″ link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””] [x_image type=”none” src=”https://startupfashion.com/wp-content/uploads/2017/07/together.jpg” alt=”Lets Work Together” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top…

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Sales
Going Global Part 1: Why the Global Market is Important for Business Growth and Where to Start

…erce market is valued at $305B. Then we head into a steep decline with the UK coming in at $80B, and the rest of the list: Japan, Germany, France, Canada, Russia and Brazil. So does this mean you should open up distribution to the entire top 10 list? Not so fast. There are many markets that could be specifically geared towards your brand that do not fit the mold. You will need to determine your wholesale fit and digital fit for a market. In most c…

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Fashion Fabric Sourcing
Fabric Sourcing: Denim in the USA

…and has a rich history. The company’s first mill began production in over 100 years ago, and is still based in its original site in North Carolina. This USA mill, White Oak, has a variety of high-end fabric choices, including selvage denim woven on vintage shuttle looms! Other collections include 100% organically grown cotton, Black Seed Denim, and S Gene, a comfortable stretch fabric. Their online store is currently under construction, but appoin…

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Fashion Business Advice
How Emerging Designers Can Turn Networking into Something That’s Actually Useful

…e events and gatherings that are important to the growth of your fashion business. I’m hoping you’ll choose the latter. As mentioned, Texworld USA and Apparelsourcing USA are happening next month. Below are the details. Will I see you there? I hope so! When: July 12-14, 2016 Where: Javits Center, NYC REGISTER FOR TEXWORLD USA >>   [divider] You’ve heard us talk about Texworld USA many time before, they are one of our sponsors because we really bel…

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Fashion Marketing + PR
What Every Emerging Designer Should Know About Advertising

…@AngelaGilltrap Every second there are two new blogs created; everyday 20,000 new digital publications are uploaded to Issuu.com; never before has there been so many outlets available to reach your target audience. This boom in information provides a smorgasbord of options when it comes to advertising. Advertising is something that emerging designers tend to dismiss as a possibility. Mainly because when you hear the word, you think money. Yes, ad…

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