Fashion Marketing + PR
6 Successful Fashion Social Media Campaigns to Inspire You

…ourse, you already know how important social media is! But with all the day-to-day work that goes into social media management, it can be easy to lose sight of the bigger picture. Social media is built for big ideas! We love looking at other great fashion brands who are leading the curve in social media to get inspiration. There are so many new platforms, new tools for those platforms, and new ways to leverage those tools. Get inspired by a few of…

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Fashion Marketing + PR
6 Amazing Fashion Brand Blogs to Learn From

…des a short description of exactly what to expect, including advice, behind-the-scenes peeks, and latest trends. This blog also does a great job of breaking down its content by Anthropologie’s key product lines: Home, Style, and Beauty, with an additional category called Community that features local events and company activities. Another valuable lesson to learn from Anthropologie’s blog is how clearly their blog posts are titled. Each one is sho…

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Collaboration + Partnership

…type=”none” src=”https://startupfashion.com/wp-content/uploads/2017/07/stuf-as-seen-in.png” alt=”forbes, Expozed zippers, American Fashion Podcast” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””] the unsolicited comment that made us blush:   I can always count on StartUp FASHION to be on the forefront of every important aspect of running my fashion business… Following you helps me stay ab…

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Fashion Marketing + PR
What Every Emerging Designer Should Know About Advertising

…ation. Three Fashion & Lifestyle Sites with Deals Under $500 Entertainista.com Contact: misti@entertainista.com Advice: Get creative with advertising outside of banner ads, consider a sponsor post or series of tweets with a sponsored hashtag. A collaboration i.e. curated collection or [websites name] Top Picks for holidays, etc. TheFabulousReport.com Contact: lorna@thefabulousreport.com Advice: Look for a website whose readers are your target demo…

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Sales
Discussion with Director of Fashion for Fab.com

…hosts featured speaker is Vivian Weng, Director of Fashion for Fab.com and founder of FashionStake, which was recently purchased by Fab.com If you haven’t heard heard of Fab.com, you need to get with the program….it’s one of ( if not THE) fastest growing e-commerce platforms out there. It’s an example to follow; a lesson to learn. Details: April 4th 6pm-8:30pm Wix Lounge, NYC The event will have a half hour discussion moderated by OS Fashion, fol…

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Fashion Marketing + PR, Sales
StartUp Your Online Shop with Goodsie.com

…or Goodsie is not a complicated process; simply go to Goodsie.com and click on the “Open your store” link, which will lead to detailed instructions on how to design an online store. Goodsie costs $15 per month after a 30-day free trial and there are no long-term commitments required. The other great aspect about this startup is the fact that you can link it to Facebook, Twitter, and receive notices about your page’s stats. In this editor’s opinion…

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Fashion Marketing + PR, Sales
Boutine.com Promotes Emerging Designers and Rewards Sellers

…free using products from emerging designers just as if they had their own e-commerce store. They can even brand their store with a specific user name and for bloggers, this is a great way to extend their brand. Once products are added to their store, they can share these items on social media platforms like Facebook and Twitter or wait and style a collection (e.g. Date Night or East Village Weekend) that they are able to share with their community…

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Operations
How to Outsource Tasks in Your Fashion Business When You’re on a Budget (Because Who Isn’t?)

…op Tips on How to Outsource When You’re on a Budget https://startupfashion.com/wp-content/uploads/2014/11/Untitled.m4a You can have a listen above, or read what Matt had to say below. And be sure to check out ExecutiveinSweatpants.com, there are lots of free resources for designers who want to outsource! [divider] How to Outsource Tasks in Your Fashion Business When You’re on a Budget (Because Who Isn’t?) What are some signs that your business is…

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Fashion Marketing + PR
Open Source Fashion Meetup; Retail Education – (DATE CHANGE!)

…rom these thought leaders: Ms. Jane Kwett – Marketing Manager of Yelp NYC (www.yelp.com) Ms. Carolin Greiner – Founder & CEO of Lusyte (www.lusyte.com) Ms. Erika Wasser – US Brand Manager of Fits Me (www.fits.me) The idea behind the Open Source Fashion meetup group is to bring like minded people together to openly share ideas, contacts, and expertise with each other for the benefit of the entire meetup community, and our individual projects. Every…

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Fashion Marketing + PR
Judging the Independent Handbag Awards & 5 Things to Remember as an Applicant

…er things Grace Gold– Stylelist.com Colin McDonald– Stylist and Red Carpet Commentator Ysolt Usigan– iVillage.com Kathryn Finney– The BudgetFashionista.com Zandile Blay – Fashion Editor for ESSENCE Magazine and Style Columnist for the Huffington Post Nicole Giordano – That’s me. 🙂 Emma Grady– PastFashionFuture.com Lois Sakany & Samia Grand Pierre – The ladies behind Highsnobette.com So, what happens when you put all this great talent in a room to…

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