Fashion Business Advice
Designer Discussions: A Successful Founder Shares How She Grew Her Fashion Business

…esigners for awhile before you go out into having your own business? Parisa: I worked about 3 years for major designers. I think I did learn a lot, in a bigger company it’s tough to see the whole business model because you are oftentimes being categorized in a specific department. But for a smaller company you are able to see the whole cycle and how the season works. I was in charge of the designing perspective including production. So we worked h…

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Operations
How to Get Organized as a New Fashion Entrepreneur

…nd make note of it in your planner. It can be as simple as jotting down “10:15-10:30am – coffee break.” Suddenly you know exactly how long you’re breaking for and what you’re doing during your break. This also helps you get things done at home. If you have a fifteen-minute break and nothing to do, you’ll be more likely to settle into a distraction (i.e., watching an episode of your favorite Netflix show) than if you plan to use this time to tackle…

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Fashion Marketing + PR
7 Questions Designers Must Ask Before Collaborating with a Blogger

…blogger promotes the content is not interesting enough, move on. Or try to communicate and work on an exciting story together. Collaborating, in the truest sense of the word, will get the best results. It is important to mention a disclosure issue here. As a reader, you would want to know which content was promoted, so it is only fair that others know about it as well. Fashion bloggers get so many gifts that only a gifted clothing item might not g…

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Fashion Business Advice
Luxury Knitwear Brand ELEVEN SIX Shares Tips on Creative Fundraising, Brand Building, and D2C Sales

…to and know the work I was providing was beneficial to the communities we work with. Working with the artisan cooperatives is particularly rewarding as they are organisations that empower and support women, allowing women to provide for their families whilst being able to work from home to balance their family lives. I also realized there was a significant rise in the conscious consumer. A customer that cares about who made their clothes and givi…

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Fashion Marketing + PR
How to Tell If Your Fashion Logo is Good

…posed to generic icons like: swoosh, person-as-tree, a dress, etc. Consider: if a competitor used your icon would it work just as well for them as it does for you?) Did you purchase the font(s) used in your logo? (Instead of using a free font or one that came standard on your computer.) Choose five adjectives (like these) to describe your products as a whole (e.g. natural, modern). Then set that list aside and make another list of five adjectives…

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Fashion Business Advice
BreakThrough Designer Label: Catriona MacAllister

…F: Why do you believe that your work deserves to be under the spotlight? CM: Working as a fashion designer and running my own company is what I’ve wanted to do for a long time and now I have a chance to really go for it. My ideas are innovative, and I have the creative ability to go the distance to create new trends. A chance in the spotlight would give me the opportunity to showcase my work on an international level. StUF: What is a typical day i…

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Fashion Business Advice
Fashion Business Owner Musings: Do the Damn Work Already!

…’m nervous I’m a perfectionist The things is, none of that matters. If the work doesn’t get done, the goals don’t get reached. I’m not yelling at you. I promise. I am however, trying to get you to see that all of the excuses in the world don’t matter. Without action, nothing happens. And if we allow ourselves to use one of the many excuses I listed above as a reason to do minimal amounts of work, then we can kiss business success goodbye. I have t…

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Fashion Marketing + PR
3 Tips for Using Influencer Marketing to Grow Your Fashion Business

…ship or opportunity. Look at your calendar and work schedule. When can you commit time each week to work on your influencer marketing strategy? Once you have an idea of which influencers you would love to work with, here are some things to add to your task list: Follow the influencers on Instagram and sign up for their mailing lists Spend 15-30 minutes every 3 to 5 days, reading their blog posts, leaving a thoughtful comment, and engaging (NOT pit…

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Fashion Marketing + PR
6 Successful Fashion Social Media Campaigns to Inspire You

…different ways. This really showed off the versatility of the style. https://www.instagram.com/p/Bx2hEghlNF1 These photos were not only shared to the influencers’ accounts, but also on Everlane’s Instagram feed and their Stories. It tied in the key value proposition of their jumpsuit (its versatility) by featuring busy, stylish women, making the design their own. It also amplified the content by getting these women to share to their own networks….

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Operations
How to Outsource Tasks in Your Fashion Business When You’re on a Budget (Because Who Isn’t?)

…elow are Matt’s… Top Tips on How to Outsource When You’re on a Budget https://startupfashion.com/wp-content/uploads/2014/11/Untitled.m4a You can have a listen above, or read what Matt had to say below. And be sure to check out ExecutiveinSweatpants.com, there are lots of free resources for designers who want to outsource! [divider] How to Outsource Tasks in Your Fashion Business When You’re on a Budget (Because Who Isn’t?) What are some signs that…

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