Independent Fashion Brand Yellowcakeshop Clothing Co. Shares What it’s Like to Run a Successful Business
In this episode, I’m speaking with Valerie Mayén, the owner, founder + lead designer of Yellowcakeshop Clothing Co., a handmade contemporary women’s clothing line.
ABOUT THE BRAND AND DESIGNER
Yellowcakeshop Clothing Co, which was founded 11 years ago, responsibly designs and produces a curated offering of essential versatile outerwear, tops, dresses, scarves and coordinating leather accessories for the everyday professional woman.
It is their mission is to help professional women simplify their wardrobe and ease the stress of getting dressed by providing key staples that will last for years to come.
Yellowcake is the antidote to today’s prevalent fast fashion. Their processes help sustain a healthier planet by saving their clients money on cost per wear.
Valerie is an alumna of Project Runway. Her garments are handmade in the United States with a keen attention to detail, superior construction, and timeless design.
Every purchase made supports Yellowcake’s larger mission to alleviate social issues and environmental challenges here and abroad.
Valerie and I had fantastic conversation about:
- The process of running a handmade business
- How she works with a team of sewers to produce her products, rather than a factory
- And how she is thoughtful about what her customer needs and how she can best deliver it