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Can you imagine what it feels like to actually have that money-making fashion business that you’ve been working so hard to create?

Well success is not a solitary journey. When it comes to starting and growing a business, everyone needs help.

We’re a community for all you independent fashion business owners (and those of you on the way to becoming one) who want to have control over how you live your life and…work your job.

We’ve created a personalized digital workspace to help you get it together and manage your day-to-day; from planning, production, and launch to marketing, sales, and public relations, and everything in between.  For the first time, through our collaborative platform, you’re provided with access to the resources, tools, and people you need to get answers to your questions, find the guidance you need, and make more money.

StartUp FASHION takes the mystery out of starting and running your fashion business by giving you a place to talk shop, find answers, and feed your entrepreneurial soul.

Meet the Women Who Are Here to Help


Nicole Giordano

Nicole has been critical in the launch of hundreds of independent designers’ successful fashion businesses. In addition to founding StartUp FASHION, she has partnered on special projects with WWD MAGICeBay FASHION, and Source4Style.

Prior to StartUp FASHION, she founded a private label accessories brand, led operations for an international textile distributor, and assisted with the raw materials sourcing for labels including Jill Stuart, Prabal Gurung, and Isaac Mizrahi.

Francesca LaRaque

Community Development Manager
Francesca is a recent International Business MBA Graduate from St. Mary’s University College located in London.  She is also a graduate from Seton Hall University in New Jersey, with a major in Finance and double minor in Economics and Fine Arts.  She wrote her dissertation on The Impact of Social Media Marketing in Thailand.

A fashion enthusiast with a love for good food, some of her greatest learning experiences come from studying abroad and globetrotting.

Krista Peck

Editorial Manager
Krista is a freelance social media marketing & community development strategist.  She received a B.A. in Sociology from Ithaca College and a M.S. in Counseling & Psychology from Troy University.  She has worked with an array of brands, including InStyle, eBay, Smithsonian Channel, and Magic Market Week.

Krista is the proud mother of two children, and is happy to live in Colorado Springs.  She has a variety of interests – from fashion to photography – and loves being part of the StartUp FASHION team!

Kaitlin Mattingly

Contributing Writer: BreakThrough DESIGNERS
Kaitlin Mattingly is currently a Fashion Marketing student at Woodbury University in Burbank, Ca. She is an enthusiastic fashion blogger who enjoys photography, fashion journalism, and design.

She founded her blog MissKait in 2010 as a way to share her sense of style and personality with the rest of  the world. She is now thankful to say that MissKait has become her sweetest escape. 

Pam Sahota

Contributing Writer: Marketing
Pam Sahota is currently a Director of Social.Content at Digitas, where she helps well known global brands strategically devise how to best utilize digital media. She has also worked with startups, agencies, nonprofits, and record labels.

Pam is a confirmed social media geek who is also fashion obsessed with her own fashion tips website Fashion Tips For You; and an amateur photographer. When she’s not online, you can find her eating sushi, drinking wine, watching the Red Sox, and/or helping with charity events.

Jessica Bucci

Contributing Writer: Textiles
Jessica is a Fibers major at the Massachusetts College of Art and Design. She has been trained in a wide variety of textile and fiber processes, traditional as well as CAD, which she uses in her design work.

In addition to studying at Mass. Art, Jessica has also served the school as a teaching assistant for beginning weaving and drawing classes. Some of her weaving work will soon be available for purchase on the Cape. She recently interned with textile designer Seema Krish.

Jane Hamill

Contributing Writer: Fashion Business
Jane Hamill is the founder of Fashion Brain Academy and the creator of several online trainings for apparel and accessories designers, including “20 Up” Marketing Course for Designers  and “How to Start a Fashion Business: New Designer Program”.

Jane’s mission is for every emerging designer to make a great living using their creativity – even if they hate selling and cringe at the idea of a marketing plan.

Patricia Maristch

Contributing Writer: Public Relations and Branding
Patricia is graduate of Immaculata University and young entrepreneur. She is the founder and principal of Piqued PR, a boutique lifestyle public relations agency piquing the interest of press and consumers.

While she works and plays on the Main Line her client list extends across the nation working with small boutiques, national brands, high power politicians and everything in between. In addition to Piqued PR, Patricia serves as a local Levo League leader, Main Line Fashion Week founder and frequent guest blogger.

Colleen Coughlin

Visual Content and Research Assistant
As a dual graduate of The Fashion Institute of Technology’s Textile & Surface Design program as well Buffalo State College’s Fashion Technology program, Colleen has a broad experience in design. Having worked both as an independent designer on her own t-shirt line and as a CAD Designer for Victoria’s Secret PINK, she has expansive knowledge of print, pattern and fabric design; furthermore, logo, branding and product development.

Colleen loves sharing her passion for fabrics, textures, and fashion, as well as rooting for all teams in Buffalo! 

Kajal Sanghrakja

Contributing Writer: Fashion Finance and Operations
Kajal is the founder of Kajal London which offers customers one of most diverse collections of vintage and designer eyewear based out of London and New York.

With a business background, a creative curiosity and love of working with designers she also regularly consults for independent brands helping them with business planning, financials and operations with Fashion Coefficient.

Prior to her entrepreneurial career, she spent 6 years in strategy and operations consulting and launched her company in 2012 while completing her MBA at Columbia. She loves Coco Chanel and hopes to one day not feel terribly guilty for buying one of her bags. For now the perfume works – baby steps.

Christine Syquia

Contributing Writer: Accessories Business
 Christine Syquia is the owner of Accessory Business 101, an online consultancy for established and emerging accessory designers.

Based in Los Angeles in the Fashion District, Christine enjoys meeting new designers and sharing her extensive knowledge of the accessory world.

In her spare time, Christine created Spotlight Accessories in 2012 as a side project to showcase emerging Los Angeles designers and is also co-founder of Fashion Camp Los Angeles. She is mother to two young boys, a passionate (albeit gluten-free) foodie and a hardcore Soul Cycle rider.



How It All Started…

(A quick note from our founder)

I went to college for textile design and I loved it. I knew that once I graduated I wanted to continue to create things. In my head, I assumed that meant textiles.

I was wrong.  But I didn’t know that then.

I finished up school and immediately started my own little line of hand-woven accessories, excited about the business I was about to launch.Then something happened.

I realized that I didn’t actually know the first thing about business.

This, I realized, was going to be a problem.

So, I started learning. A lot of reading, an embarrassing amount of trial and error, and years of working for and with professionals in as many sectors of the fashion industry as I could, led me to a place of understanding and knowledge about running a business. Then something else happened.

I realized that after all this time I didn’t actually want to be a designer. Whoops.

Instead, I found that I absolutely loved helping other people become successful designers. I had learned so much and wanted to share it. I totally understood what it was like to struggle through the process of starting a fashion business, having nowhere to go to get help and answers.

And that’s what brought me to StartUp FASHION. What began as a blog where I shared my thoughts and experiences within the industry, turned into a place that other emerging and independent designers visit every day to get help.

From there it all started to come together. I found other people who believed in my mission and we, each in our own way, work to make StartUp FASHION a success every single day.

I love that I get to spend my days working for myself, from anywhere in the world. I love that I get to build something from the ground up, working with super creative people on a daily basis.

And most of all, I love that I get to help you do exactly the same thing. 


Go on, check out the Community see how it will help you make your fashion business a success!



Get in touch with StartUp FASHION:

E-mail : hello@startupfashion.com
Twitter: @StartUpFASHION

Mailing Address:
P.O. 1611
New York, NY 10013

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