Manufacturing Resources
Made-to-Order, Contract Sewers, and Self-Made Production

…facturing facility. They do piecework, which means they will typically do 100 pieces or less of a product on a very tight timeline. They are skilled laborers and have their own machines. Plus, they know the faster they work, the faster they earn more money. You can find contract sewists through Craigslist, referrals, trade schools, and industry papers. Benefits and Drawbacks The benefits of contract sewists are vast. Fast, efficient Inexpensive No…

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Fashion Marketing + PR
Your Sales Kit: Everything You Need to Know for Pitching to Boutiques

…better the profit potential, the better your chances of getting that first order. Your line sheet should also include: Your brand logo Contact information (name, email, phone numbers, website address, street address) Your brand tagline A clear, color image of each product you plan on selling wholesale against a white background The name of the product and item code below each image Wholesale price and recommended retail price below each image A br…

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Manufacturing Resources
How to Figure Out Production When Selling Direct to Consumer

…ts per style, you should not expect low costs per unit at this low quantity. Ordering 25 to 50 units per style won’t give you the best costs per unit but it will limit your risk of having unsold inventory. If you are just starting out and you have not taken pre-orders, then I suggest that you order your selected factory’s MOQ until your business starts to grow. Remember to order a few units per size and limit your size runs to the most popular siz…

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Operations
How to Launch Your Fashion Brand Online

…tomers, editors, and buyers to be able to see your product at its very best. Humans are visual creatures and, particularly in the fashion realm, visual information is easily absorbed and easily share-able. Quality Over Quantity If you’re unable to use a PR agency to create online buzz, the easiest way to do this on your own is through social media channels. There are now more than just a handful of social networks and it seems a new one is popping…

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Sales
The Chinese Online Market: What Designers and Fashion Brands Need to Know

…arket. Just to give you an idea how fast this economy is growing, the top 500 online merchants in China grew their sales 59.6 percent in 2015. The top 50 U.S- based retailers selling goods online in China grew sales 24.3%. Among the factors driving growth are growing sales from consumers in China’s villages, and the steady growth in the number of Chinese shoppers who can access the web through mobile phones. The vast majority of sales were made fr…

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Sales
The Chinese Online Market: What Designers and Fashion Brands Need to Know

…arket. Just to give you an idea how fast this economy is growing, the top 500 online merchants in China grew their sales 59.6 percent in 2015. The top 50 U.S- based retailers selling goods online in China grew sales 24.3%. Among the factors driving growth are growing sales from consumers in China’s villages, and the steady growth in the number of Chinese shoppers who can access the web through mobile phones. The vast majority of sales were made fr…

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Sales
4 Ideas to Increase Average Order Value

…offer a discount for a minimum price order (e.g., 20% off an order over $400). This could be a good way to sell old inventory as well as attract higher value orders. This could attract both new and current customers to make bulk purchases and grab all of those items that have been sitting in their wish lists. Minimum order discounts can push consumers to buy more in order to get the discount, pushing your average order value up. Outfit Package De…

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Fashion Marketing + PR, Sales
StartUp Your Online Shop with Goodsie.com

…options for customization of background, layout, font, and color.   Goodsie.com from Hiidef on Vimeo.   Goodsie is new in the world wide web but it has gained recognition as one of the “10 NYC Startups to Watch” by editors from Time Inc. brands including People, Time, Fortune, CNNMoney, Entertainment Weekly, Sports Illustrated, InStyle, and Real Simple. Goodsie’s users include handbag and jewelry designer Zara Terez, fashion designer Meghan Janea,…

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Fashion Marketing + PR
6 Tips for Pre-Order Marketing

…rchase when you officially launch? One of the main reasons is that the pre-order comes with added value. For example, you offer early access to your designs, or you offer a discounted price for pre-orders. If your brand is totally new to market, a discounted price is probably your best bet to add value, since people won’t be familiar enough with you yet to prioritize early access. However, if you’ve created a completely unique product that you thi…

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Operations
How to Outsource Tasks in Your Fashion Business When You’re on a Budget (Because Who Isn’t?)

…ard who’s been featured by brands including Elance, Odesk, and Entrepreneur.com. We were all set to go and boom – technical difficulties. Damn it. Well Matt was awesome enough to record his responses to the questions I was planning to ask. Very cool. Below are Matt’s… Top Tips on How to Outsource When You’re on a Budget https://startupfashion.com/wp-content/uploads/2014/11/Untitled.m4a You can have a listen above, or read what Matt had to say belo…

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Sales
How to Create a Solid Foundation for a Successful Online Store

…n! Let’s break it down… Great Product You’re reading this on startupfashion.com, so that tells me that you’re invested in your brand. You’ve done the market research and you know that you have a product that people want. So while this particular point hopefully doesn’t apply to you, I’m including it because it is crucial to the success of any e-commerce business. You need a product that people want to buy. Would anyone other than Grandpa want to b…

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Fashion Marketing + PR
Boost Traffic to Your Online Store With These 7 Strategies

…gnificant amount of time creating a personalized space unique to your brand. Your online store’s success depends on your ability to attract visitors. Knowing how other successful fashion entrepreneurs boost visitor traffic can really help. Here are a few of our favorite ways to boost traffic to your online store: #1 Boost Your Visibility on Social Media Platforms Many successful fashion entrepreneurs effectively built their business from humble be…

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