Fashion Marketing + PR
6 Successful Fashion Social Media Campaigns to Inspire You

…This really showed off the versatility of the style. https://www.instagram.com/p/Bx2hEghlNF1 These photos were not only shared to the influencers’ accounts, but also on Everlane’s Instagram feed and their Stories. It tied in the key value proposition of their jumpsuit (its versatility) by featuring busy, stylish women, making the design their own. It also amplified the content by getting these women to share to their own networks. And it also cre…

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Fashion Trade Shows
WWD MAGIC Label Love: Zodiac USA

…brand that I didn’t previously know (but an now thrilled! about) is Zodiac USA. It’s a bigger brand, which is a cool change up for me as I tend to gravitate towards indie labels. But I just can’t resist learning more about them. With a mission statement like this, how could one not be intrigued? Zodiac USA has deep roots in the rock-n-roll culture of the 70’s. It was then that two tannery owners pieced together scraps of mismatched leather to crea…

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Fashion Trade Shows
Source Fabrics from 10 Domestic Fabric Mills at Texworld USA

…a direct, full capacity mill for all knitted fabrics that are made in the U.S.A. They have recently added several new machines including: three new jacquard machines to create new designs and textures for knits, open inspection machine to allow for superior quality control. QST Industries QST Industries is the world’s largest supplier of quality construction components to the apparel industry. They supply components used in the production of child…

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Fashion Trade Shows
Source Fabrics and Grow Your Fashion Business at Texworld USA

…w, Texworld USA is one of the largest fabric sourcing destinations in the U.S., offering designers a very large space (the Javits Center!) filled with a variety of fabrics and suppliers from all over the world. Exciting? Definitely! A little overwhelming? Perhaps. Listen, I realize that a large sourcing trade show often means large minimums, large orders, large dollars (all of which you are probably not yet ready for). But what you need to underst…

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Fashion Business Advice
BreakThrough DESIGNER Label: Marais USA

…her as designers and co-founders of Brooklyn, New York based label, Marais USA. As many fashion labels are started by a dream, these ladies knew that practicality would be the smart way to go, giving them the drive to enter the fashion industry with a bang. I mean who would have guessed that working long shifts waiting on tables and studying 24/7 would create such a brilliant idea? Both Chen and Boyd would always express that finding the perfect,…

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Fashion Marketing + PR
6 Amazing Fashion Brand Blogs to Learn From

…inspirational fashion brand blogs: Anthropologie https://www.anthropologie.com/stories Anthropologie’s blog is perfectly on-brand. One of the things we like about them is how clear they are about their content strategy. In fact, the header for the blog includes a short description of exactly what to expect, including advice, behind-the-scenes peeks, and latest trends. This blog also does a great job of breaking down its content by Anthropologie’s…

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Collaboration + Partnership

…r=”hover” info_content=””] [x_image type=”none” src=”https://startupfashion.com/wp-content/uploads/2017/07/2-face.jpg” alt=”Nicole Giordano – About StartUp FASHION” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””] Startup Fashion is a global network and business hub helping independent designers around the world to build successful, profitable businesses that make them truly happy. We’re a…

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Fashion Fabric Sourcing
Fabric Sourcing: Denim in the USA

…im supplier to many top clothing brands in the world and has a rich history. The company’s first mill began production in over 100 years ago, and is still based in its original site in North Carolina. This USA mill, White Oak, has a variety of high-end fabric choices, including selvage denim woven on vintage shuttle looms! Other collections include 100% organically grown cotton, Black Seed Denim, and S Gene, a comfortable stretch fabric. Their onl…

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Fashion Business Advice
How Emerging Designers Can Turn Networking into Something That’s Actually Useful

…an putting your head down and waiting for it to be over, do something novel. Say “Hi”. Then, depending on where you are, ask things like “Headed somewhere exciting?”, or “Taking an afternoon coffee break?”. Here’s an example: I take a Monday afternoon Pilates class. The other day I casually mentioned to another woman in the class how nice it is to be able to take a break mid-day to recharge. She agreed and mentioned it’s definitely one of the priv…

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Fashion Marketing + PR
What Every Emerging Designer Should Know About Advertising

…ogs created; everyday 20,000 new digital publications are uploaded to Issuu.com; never before has there been so many outlets available to reach your target audience. This boom in information provides a smorgasbord of options when it comes to advertising. Advertising is something that emerging designers tend to dismiss as a possibility. Mainly because when you hear the word, you think money. Yes, advertising does cost money. But it’s not as overwhe…

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