Fashion Marketing + PR
6 Successful Fashion Social Media Campaigns to Inspire You

…This really showed off the versatility of the style. https://www.instagram.com/p/Bx2hEghlNF1 These photos were not only shared to the influencers’ accounts, but also on Everlane’s Instagram feed and their Stories. It tied in the key value proposition of their jumpsuit (its versatility) by featuring busy, stylish women, making the design their own. It also amplified the content by getting these women to share to their own networks. And it also cre…

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Fashion Trade Shows
WWD MAGIC Label Love: Zodiac USA

…brand that I didn’t previously know (but an now thrilled! about) is Zodiac USA. It’s a bigger brand, which is a cool change up for me as I tend to gravitate towards indie labels. But I just can’t resist learning more about them. With a mission statement like this, how could one not be intrigued? Zodiac USA has deep roots in the rock-n-roll culture of the 70’s. It was then that two tannery owners pieced together scraps of mismatched leather to crea…

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Fashion Trade Shows
Source Fabrics from 10 Domestic Fabric Mills at Texworld USA

…immediate shipment for apparel, uniforms, and caps. They offer fabrics in 100% cotton, blends, synthetics and denim. Design Knits Design Knits is a “knit-to-order” mill based in Los Angeles specializing in the development and production of high quality, sheer to heavy weight knits for the designer and contemporary markets. Some of the products they will be showcasing include: Cashmere, cotton, linen, silk, wool, rayon and Lenzing Modal® blends Pro…

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Fashion Trade Shows
Source Fabrics and Grow Your Fashion Business at Texworld USA

…w, Texworld USA is one of the largest fabric sourcing destinations in the U.S., offering designers a very large space (the Javits Center!) filled with a variety of fabrics and suppliers from all over the world. Exciting? Definitely! A little overwhelming? Perhaps. Listen, I realize that a large sourcing trade show often means large minimums, large orders, large dollars (all of which you are probably not yet ready for). But what you need to underst…

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Fashion Business Advice
BreakThrough DESIGNER Label: Marais USA

…been working together since their meeting at Parsons School of Design, in 2004. When Chen and Boyd learned that they shared an obvious obsession for shoes, and also spent the majority of their days waiting on tables, rushing around the city and going from class to class, it became excitingly apparent that a footwear label was the only way to go. And in 2008 they ventured off on their journey together as designers and co-founders of Brooklyn, New Y…

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Fashion Fabric Sourcing
Made in the USA: American Grownβ€’Spunβ€’Milled

…ina-based textile company NearSea Naturals boasts a product range that is 100 percent organic. Recently, they have taken their business a step further and launched American Grown•Spun•Milled, a name that perfectly describes their products. As per standard for all NearSea Naturals fabrics, the textiles from GrownSpunMilled are organic. But this standard is now being taken further. According to their website, all of their fabrics meet this strict cr…

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Fashion Marketing + PR
6 Amazing Fashion Brand Blogs to Learn From

…inspirational fashion brand blogs: Anthropologie https://www.anthropologie.com/stories Anthropologie’s blog is perfectly on-brand. One of the things we like about them is how clear they are about their content strategy. In fact, the header for the blog includes a short description of exactly what to expect, including advice, behind-the-scenes peeks, and latest trends. This blog also does a great job of breaking down its content by Anthropologie’s…

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Collaboration + Partnership

…r=”hover” info_content=””] [x_image type=”none” src=”https://startupfashion.com/wp-content/uploads/2017/07/2-face.jpg” alt=”Nicole Giordano – About StartUp FASHION” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””] Startup Fashion is a global network and business hub helping independent designers around the world to build successful, profitable businesses that make them truly happy. We’re a…

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Fashion Business Advice
How Emerging Designers Can Turn Networking into Something That’s Actually Useful

…om Exchange business cards if you think you’ll use it But also think more 2016. I’ve been really into asking for the Instagram handle of the person I’m chatting with and following them right then and there. What to Do Afterwards Send an email. Always make the follow-up email about the other person, don’t make it about how they can help you; focus on how you can help them. Leave them a comment on Instagram about how nice it was to connect Connect o…

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Fashion Fabric Sourcing
Fabric Sourcing: Denim in the USA

…and has a rich history. The company’s first mill began production in over 100 years ago, and is still based in its original site in North Carolina. This USA mill, White Oak, has a variety of high-end fabric choices, including selvage denim woven on vintage shuttle looms! Other collections include 100% organically grown cotton, Black Seed Denim, and S Gene, a comfortable stretch fabric. Their online store is currently under construction, but appoin…

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Sales
Discussion with Director of Fashion for Fab.com

…’s event hosts featured speaker is Vivian Weng, Director of Fashion for Fab.com and founder of FashionStake, which was recently purchased by Fab.com If you haven’t heard heard of Fab.com, you need to get with the program….it’s one of ( if not THE) fastest growing e-commerce platforms out there. It’s an example to follow; a lesson to learn. Details: April 4th 6pm-8:30pm Wix Lounge, NYC The event will have a half hour discussion moderated by OS Fash…

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