Sales
Retailer Spotlight: Everlane

…Open for just four days, the experience was still actually meant to drive e-commerce. Among classes in tie-making, belt making and suede patches. This popup will ultimately serve to educate consumers about the origin and manufacturing of Everlane’s products in a salute towards Preysman’s commitment to maintain transparency with his customers,” the company said. Customers were encouraged to try on the merchandise but told they would pay less and ge…

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Finance + Legal
How to: Accounting Basics for the Fashion Start-up

…p of the basics. Knowing the terminology, understanding the methods, and becoming comfortable with the practice of accounting itself is critical to your business and its financial stability. So, where to start? Accounting is a broad topic, ranging from mathematical calculations to laws and regulations that must be followed for legal purposes. But for any of it to make sense, you must first learn the language. Debits and Credits – these are buildin…

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Finance + Legal
Starting Your Fashion Business: Accounting 101

…is accounting method and the accrual accounting method. Businessdictionary.com defines the cash basis accounting method as an accounting method in which income is recorded when cash is received and expenses are recorded when cash is paid out. Some key differences of a cash basis method are: It is the simplest option because it only accounts for cash flow. This can be problematic, however, in that the method may not portray an accurate representati…

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Fashion Business Advice
BreakThrough DESIGNER: Gigi Karmous-Edwards of Uvo Luxury

…oach her about collaborating on an ideal handbag that will suite her larger-than-life lifestyle as a fantastic mother, wife, successful businesswoman, and Beverly Hills celebrity. She agreed and I consulted with her on some of the requirements. She requested white leather and “bling” which we provided in the form of beautiful Swarovski crystals, and we had to have pink as she sometimes is referred to as “Pinky” due to her love of the color. This i…

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Fashion Business Advice
How to be a Fashion Designer without Going to Fashion School, Part 1

…first hand experience can be the best investment you’ll ever make How to become part of a community even if there are no resources where you live How to convince other designers to teach you everything they know While the above lists outline what I am going to cover throughout series, I also want to hear directly from you so I can answer your specific questions. I invite you to become part of the conversation, and there are 3 ways you can do this…

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Fashion Business Advice
Interview with BreakThough DESIGNER Label: Misile

…g Darling, Indie Shopper, and our site ShopMisile.com will also be adding e-commerce over the next few months. Right now we have only been accepting our Haute Couture orders by phone or e mail. StUF: Have you participated in any trade shows? If so which and what was your experience like? M: When I first started the label I did a few trade shows in Los Angeles to get more exposure on the west coast. In all honesty, I thought they were all a flop fo…

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Sales
Search Engine Optimization for Your eCommerce Website

…. For instance, if you’re selling a black dress, end your URL with /pleated-black-dress rather than /1894589384ahf840jfd. Doing so makes it easy for users to know what to expect when they click on that URL. If you have an incredibly long URL it can look spammy and be a turn off. Internal Link Building This is one of the most underused SEO techniques. By using keyword rich “anchor text,” the words hyperlinked to a webpage, you help shoppers and sea…

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Sales
How to Choose and eCommerce Platform for Your Fashion Brand

…by side comparison of various ecommerce solutions, you can visit: http://ecommerce-software-review.toptenreviews.com/ Once you know what is out there, the next questions to ask yourself are ones pertaining to selecting the appropriate eCommerce system for your company. Some questions to ask yourself include: Who is your target audience? If your target audience demands a high end, custom experience, you’ll need to have more control over the backen…

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Fashion Marketing + PR
How to Take a Content-First Approach to Grow Your Fashion Brand

…ack for curating style and creating useful content into highly profitable e-commerce businesses. What This Means for You As an independent fashion designer, this is excellent news for you. You are better positioned than ever before to carve out a niche for yourself and compete alongside big brands. For instance, you can amass a fan base at little or no cost (YouTube, WordPress, and Instagram are all free!). And once you figure out how to tap into…

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Finance + Legal
Have You Created a Budget for Your Business?

…p your start-up in check without blowing through your savings? As a fashion-based business, how do you tackle this age-old dilemma? The easiest way to think about your budget is to break it down into three different types of expenses: start-up expenses, fixed expenses and variable expenses. Startup expenses can be thought of as any expense made to get your company operations up and running. First, think about the mandatory costs needed to get your…

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Finance + Legal
How Ratio Analysis Impacts the Financial Health of Your Fashion Business

…e. A simple Google search and use of financial websites, such as Bloomberg.com or Marketwatch.com, will help you find that information. With good research, it will come laid out for you, practically on a silver platter. Comparing your ratio results with bigger, existing brands will help guide you to where you need help and where you are excelling. Taking into account ratio trends, following the changes of these ratios over time (take a look quarte…

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