Sales
Tips for Optimizing Your eCommerce Store Design

…s: Do I look at it for longer than 5 seconds? Would it fit as a winner on awwwwards.com, what we consider the ultimate “great website” website. Keep Consumer Flow Color Consistent. The point above about knowing the way you want your users to flow through your site should incorporate having the same bold color throughout the site. Add To Cart buttons, Check Out buttons, and any other of your primary calls to action should be in your strongest, bold…

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Fashion Fabric Sourcing
How to Perform a Fabric “Burn Test”

…cal odor Hard bead, cannot be crushed Acrylic Synthetic Flames and burns rapidly with hot, sputtering flame, black smoke Fishy odor Irregularly-shaped black bead Polyester Synthetic Burns slowly, shrinks from flame giving off black smoke Sweet chemical odor Hard, cream-colored bead that becomes darker tan Acetate Synthetic Flames and burns rapidly, double check by placing in nail polish remover- it will dissolve Burning paper and hot vinegar Hard,…

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Fashion Marketing + PR
How to Tell If Your Fashion Logo is Good

…se a brand-specific icon? (as opposed to generic icons like: swoosh, person-as-tree, a dress, etc. Consider: if a competitor used your icon would it work just as well for them as it does for you?) Did you purchase the font(s) used in your logo? (Instead of using a free font or one that came standard on your computer.) Choose five adjectives (like these) to describe your products as a whole (e.g. natural, modern). Then set that list aside and make…

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Fashion Business Advice
Hybrid Her: A Unique and Inspiring Fashion Business Model

…doesn’t get lost in the mix. Designers love that. Finally, we have a hands-on community and both we and our Mavens constantly work to provide feedback to our designers whether it be through arranging personal appearances at trunks shows or arranging opportunities for them to solicit customer feedback. With larger organizations getting meaningful feedback from influential style mavens is much more difficult. Hybrid Her gives 1% back to women who s…

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Fashion Fabric Sourcing
Fashion Archives: A Look at the History of Culottes

…ressively unsexy.” However you feel, it’s safe to say that these pants are comfy, and versatile- definitely the perfect summer staple to combat these past few sweaty months. This is hardly the pant’s first time in the fashion limelight however. Culottes have a long, tumultuous history, and have gone through a number of changes throughout the years. So what are culottes? It’s a bit of a trick question- the answer depends on what point in time you a…

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Fashion Fabric Sourcing
Fabrics to Tie Dye For

www.minastone.com One of my favorite pastimes is spending time on design blogs, online textile archives, and fashion websites. I love to be introduced to innovative design work and exciting new trends. Lately, one trend that has been popping up all over the place is tie dye. And, to be honest, I’m not sure how I feel about it. I mean, I’m all for the 60’s; the music, the peace loving attitude, the fashion….well, at least for the most part in ter…

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Fashion Business Advice
BreakThrough DESIGNER Label: a.anthony designs

…hat in 5 or 10 years the pieces that women buy will still work in their day-to-day wardrobe. Using her degree in business to its full potential, Anna has found success in a dream. However, she uses her passionate eye for style and fabrics to help guide her collections in the right direction. So with the combination of these two things, Anna is using her education and design taste to guide a.anthony designs to its full achievement. I also had the w…

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Fashion Business Advice
Fashion Island; Manhattan Isn’t the Only Island with Talent

…hose interested in participating or attending Fashion Island, please visit www.FashionIslandSI.com, or call the SIEDC office at 718.477.1400. About Fashion Island : September 6-8th, 2011 marks the launch of Fashion Island, the first 3-day charitable fashion event on Staten Island. Fashion Island serves as a prelude to NYC Fashion Week and helps bring that excitement to the borough with a public runway show and live auction of one of a kind designs…

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Fashion Marketing + PR, Sales
Designers Emerge: Pop Up Shop for Independent Fashion Talent

…ently sold? DG: It’s been 4 years this August. We currently sell online at www.raecollections.com and Searle stores in NYC. StUF: You recently introduced something called Designers Emerge. Please tell us what it’s all about. DG:I initiated Designers Emerge as a way to provide the most compelling design talent in New York with the unique opportunity to promote their product in a unique and exciting space. The first event is our POP-UP store, beginn…

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