Fashion Marketing + PR
Emerging Designers, Show Your Collections During Nolcha Fashion Week

…t: 4 looks (jewelry or handbag will be matched with an apparel brand) State-of-the-art venue All pre-production and backstage personnel (e.g. fashion director, dressers, stylists,) to assist in fittings and during the show Professional lighting and sound with full technical team Changing and preparation area complete with clothing racks, clothing hangers, mirrors and make-up lights Professional Models from reputable New York City Modeling Agencies…

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Sales
Going Global Part III: Penetrate the Global Market and Expand Your Fashion Business

…entals: Pop-up Flea: Tokyo, New York , Los Angeles WeArePop-up: England pop-up spaces Pop-up Shop Australia: Listings for event spaces PopUp Store Spain: Curators of pop-up shops Movimiento Pop- up en Venezuela: a traveling pop-up space created by Maria Alejandra Fuenmayor Go digital. Digital marketing through Instagram and Facebook advertising should be targeted by country. Be conscientious of what types of images and copy writing you implement,…

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Fashion Marketing + PR
Boston Fashion Week Part III: Prajje 1983

…zy and weightless. The turquoise refers to Kaliko, a gorgeous beach in Port-Au-Prince. A deeper “cascade blue” in other garments further called up images of the water, particularly a sundress with a tie-dyed print reminiscent. This represented Mount Carmel, a holy pilgrimage site with stunning waterfalls. Shocking pinks were next, deliciously complimentary mixed in with the blue garments. This hue recalled Jacmel, a vibrant town defined by the hue…

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Fashion Trade Shows
Style Bistro Interviews StartUpFASHION for WWD MAGIC

…blog? Nicole Giordano, 30yrs old, NicoleGiordano.com/blog & startupfashion.com 2. Define your personal style. Always comfortable, often a little funky, sometimes sophisticated, never boring. 3. What will you be wearing this spring? Lots of delicate floral prints, some lace, definitely linen!, full skirts, and ethnic accents. 4. Blogging is [FILL IN THE BLANK]. A creative outlet. A way to express what you see and how you feel. A platform for connec…

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Fashion Business Advice
3 Most Important Business Skills an Emerging Designer Needs to Have

…mediately They can be done at your own pace and you can learn from home. I also work with private clients but can only take 3 clients at any given time. All the details can be found at www.fashionbrainacademy.com and you can email my team at brain@fashionbrainacademy.com or call 773.551.2111.   Image via Alba Soler Photography…

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Sales
How to Launch an eCommerce Shop Selling Your Own Brand and Other Brands

…e. But there is a lot to consider in this process; starting a multi-brand e-commerce store requires a different mindset, budget, and strategy. Let’s dive into it. Here are four things you need to do before adding other brands to your eCommerce shop. Define Your Brand Beyond Your Product Think about the impact you want to have on your customer. What would they come to you for? How will you impact their lives? What kind of assortment makes sense to…

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Sales
Going Global Part 1: Why the Global Market is Important for Business Growth and Where to Start

…pend marketing dollars, set up potential distribution centers, and build on-the-ground collaborators. Start reading international blogs and researching your competitor brands.- Create an exhaustive list of the influencers internationally who fit your aesthetic. You would be surprised how many fashion insiders, blogs, and influencers exist outside of the USA. Start investigating infrastructure.- What are the costs associated with shipping? Are ther…

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Sales
Going Global Part IV: How To Attain Fashion Business Success in a Global Market

…ping from your home country. These details could be the difference between competing with a company that has your same name or sending a product that never makes it. Final Thoughts As we close on this four-part series on launching globally, I’d like to throw in another concept. I have noticed during my tenure as a consultant, some brands that actually do far better in other countries than in their home country. I’ve seen brands that have struggled…

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Operations
Stuck with Stock? 10 Inventory Management Tips On What To Do With Stock Right Now

…cing each collection. Proper inventory planning should result in little end-of-season stock. I’ve created an easy guide to take out the guesswork. Download it here: Smart Inventory Planning for Fashion Businesses. Syama Meagher is the CEO of Scaling Retail, a retail strategy firm that scales fashion businesses. She consults fashion startups and growth stage businesses on sales, marketing, operations, and merchandising. Syama has been called the Yi…

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