When it comes to your ecommerce website, pretty pictures and an easy checkout process are not enough. When customers arrive on your website, they want to be inspired, excited, and impressed. When they’re none of these things, they simply leave. But when they’re all of these things, you have just welcomed a new customer, with the potential to be a loyal and raving fan!
We have created this book to be your guide to building your fashion business website in a way that will, without a doubt, help you build that community of loyal raving fans.
It’s for you to use whether you have a website you want to improve or you’re just embarking on the website building journey.
We want it to be your manual; something you refer to often, and review on the regular to make sure you’re still on track.
It will help you get the most out of the work you’re doing and the money you’re spending. So, go on, open it up, have a read, and start creating a website that actually makes you money!
Chapter 1: Designing and Building a Professional Website
Chapter 2: Creating a Website Homepage That Sells
Chapter 3: Creating an About Page That Your Customer Wants to Read
Chapter 4: Building Product Pages That Drive Sales
Chapter 5: Creating a Killer Blog to Build a Community of Loyal Customers
Chapter 6: Search Engine Optimization (SEO) Tips and Best Practices
Anshey Bhatia, founder of verbal + visual
Genevieve Morganstern, co-founder of sadie.co
Jim Powell, founder of Gadabout Digital
Erika Miller, founder of ELM Consulting & Senior SEO, Strategist at Adobe