You may or may not know this, but we here at StartUp FASHION are working very hard to become a resource destination for emerging and independent designers. Currently, we are working to expose new designers to boutiques, both brick-mortar and digital, that love to support and highlight independent brands.
Recently, we were introduced to Pink Indigo, a chic little online boutique featuring a variety of clothing and accessories from emerging and slightly more established labels. As we are always excited to learn about new retail outlets for designers (and we believe you are too), we asked Nikki Venus, the woman behind the business to share about about Pink Indigo and what she looks in a brand.
PI: I’m an online boutique only. No B&M as of yet.
StUF: How long has your boutique been around?
PI: Started working on my boutique in 2009, while pregnant with my son. I launched the website July 2010. Very exciting! I currently wear all that hats for PinkIndigo! I do EVERYTHING! Hiring a summer intern soon…
StUF: What is your background in fashion? i.e. How/ why did you get started?
PI: I started Pink Indigo, LLC because I’m so passionate about fashion. I love to shop, I love to put pieces together and create great ensembles. I’ve always been the family member or friend to come to for fashion advice.
StuF: Do you buy wholesale from designers or is your policy consignment first?
PI: I buy wholesale from designers.
StUF: What do you look for in a designer?
PI: The first thing I look for in a designer is their style (collection) and see it fits into my boutiques style. I look for edgy yet glam chic. It needs to say buy me!
StUF: What is the best way for a designer to submit their lookbook or website?
PI: All designers can email their lookbook/website and line sheets to firstname.lastname@example.org for consideration.