Designers know that they should have production sources lined up before taking the first order on a collection. The problem is that this isn’t easy; there’s a lot that goes into locating the right factory, asking the right questions, and getting the ball rolling.
Read MoreLately, it seems that fashion is favoring pieces that are easy to wear- not just easy in that they look great, but also as in your outfit creates no hassles as you go about your day. Case-in-point: the bodysuit.
Read MoreAs we have been moving through the Going Global series, a big emphasis has been placed on research, planning, and methodical execution. This final post is focused on success and ability to thrive in a global market. To be fair to you, the reader, lets unpack the term ‘success’.
Read MorePart III of Going Global is the really fun part. At this stage you’ve researched your ideal regions to target and the infrastructure you need to ship. Now in this next phase you get to play and envision how your brand will take on identity in this new market. Who will be experiencing your brand? How will your brand be perceived? What does your new customer care about? Lets dive in.
Read MoreWe often forget that a big part of what makes a successful brand is what happens behind the scenes in understanding your customer, creating profitable assortments, and understanding your sales history. By taking time to develop important skills such as a merchandising strategy, you can start to make a difference in getting one step closer to that dream account.
Read MoreA look at how to set up the backend of your fashion business to properly prepare for going global; we cover language, currency, shipping, and returns. It’s nice to think about entering another market, but how can it really be pulled off? It’s all about building the infrastructure you need.
Read MoreThere are few things that I hear over and over again, from emerging designers who so badly want to grow their businesses but inadvertently are waiting for someone else to help them do that. So I’ve decided to call attention to them.
Read MoreA look at everything a brand needs to consider before deciding to take on the expense and commitment of a fashion show, especially during fashion week.
Read MoreWe answer a fashion designer’s question about figuring out if your brand and business are ready for PR and what to do if the answer is yes.
Read MoreWe share highlights from our chat with Melissa Gonzalez, founder of Lion’esque Group, about what you need to do before launching a pop up shop.
Read MoreHosting a trunk show is a popular way for designers to find new customers without investing in the high cost of a PR agency or large ad campaign.
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