Like holiday seasons past, fashion brands are already competing to outdo each other with the most captivating holiday campaigns. However this year, fashion’s elite are creating theatrical digital campaigns to celebrate the season and get customers excited for their holiday collections.
These campaigns once again illustrate how brands are coming to behave more like publishers, producing highly sophisticated content of their own.
Here are four examples of holiday marketing campaigns that will help to get you think about your own holiday promotions.
We understand that these are major brands with major budgets, we’re not suggesting that you need to create a full scale video production. We are suggesting though, that you spend some real time thinking about how you can make your brand stand out during a season when new campaigns and promotions are being pushed on consumers in a constant stream.
What do these campaigns do successfully that would be beneficial for you as an emerging designer to keep in mind when creating holiday look books or promotions?
- Give a new take on a holiday classic, differentiating their brand from other more traditional seasonal promotions.
- Show customers and followers a fresh and possibly unexpected side of the brand, whether it is a new collection or cool new service.
- Tell a story about the holidays that is unique to their brand and reinforces brand voice.