Giambattista Valli Proves that Quality Matters

Last week, renowned designer Giambattista Valli celebrated the launch of his first collection for the mass market by unveiling his work for the  Impulse brand available at Macy’s. Valli who’s a master of the cocktail dress, and garners a following that includes many a fashion darling, was present at Macy’s Herald Square in New York City for the launch.

Impulse Brand Macys

Designer collaborations with mass market retailers; love them or hate them, right?

Over the last few years designer from Isaac Mizrahi (remember his Target collection?!) to more recently Versace, have lent their name and brand to mass market retailers as a means of making their product available at a more affordable price to those who cannot usually afford it.

While consumers tend to eat this up, those in the fashion industry sometimes have a different point of view.  But whether you agree with the collaborations or not, is besides the point. What the point actually is, is that if a designer decides to go that route, the one way to maintain integrity is through quality.

Regardless of the price point, designers must always remember to keep the integrity of their work in both aesthetic and quality.

Although a lot of high-end designer and mass retailer collaborations have emerged in the past few years, there has always been the question of whether or not the quality of the clothes was reliable.

For Valli, the 40-piece limited edition collection for Macy’s seems to be well made.  And we hope it actually is because this kind of commitment to your customer is what makes you, as a brand, standout. You need to show that you care about your new fans as much as the current ones.

Emerging designers, take note: when you reach a level of recognition you may be asked  to collaborate, whether with mass retailers or other designers and artists, always  pay attention to details, from the choice of fabric to the last stitch sewed on the garment. It does make a difference.

It is imperative to maintain integrity within your work.  Your name is your brand and the moment you lend it to something that does not involve quality, you’re on your way down.

Contributor
Contributor

StartUp FASHION is an online community where independent designers and emerging brands are coming together, helping one another, forming friendships, collaborating, letting off steam, sharing victories, and belonging to a network of people who get it; who are doing it too. We’re a place to access and discover the tools and information you need to build your fashion business. We help you define your path and give you the guidance, encouragement, and resources to follow that path.

4 comments
  1. Avatar
    Taisa

    I actually saw this collection in person and the quality was top notch!

  2. Avatar
    chandra

    Couldn’t agree more. I gripe all the time about the quality of so many mass retail goods/diffusion lines. They tend to be a poor representation of a high end brand. Do they assume the masses don’t know any better or don’t care because they’re just pleased to have the brands name on it? I get that brands want to make money, but to forego the quality is reckless and insulting to consumers. This is part of the reason why I love fashion but hate shopping.

    • Nicole
      Nicole

      Thanks for your feedback, Chandra! Quality should always be a priority. We hope designers take that to heart.

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